New research shows dramatically better results for Bright subscribers and their sellers when listed on the MLS, compared to “off-MLS” options.

A study of 442,829 comparable home sales spanning the Bright region, over 2 years, reveals median sale prices for homes marketed through the MLS were 16.98% higher overall.

That can translate to thousands of dollars. Consumers who choose to market their properties through the MLS with the help of a real estate professional enjoy a financial gain* greater than any potential savings offered by other options, including going it alone.

"There is a perception that selling outside the multiple listing service, either with an agent or as For Sale By Owner (FSBO), can save time and money for the consumer," said Dr. Elliot Eisenberg, Ph.D., Bright MLS Economist Advisor. "The valuable findings in this report conclusively demonstrate the power of cooperation amongst the brokers and agents who are Bright subscribers."

Read the full report here.


With extreme exception, RE/MAX Centre Realty endorses listing your home in the MLS instead of as an Office Exclusive.

*The On/Off MLS Study provides research from historical sales, which can be used to show the power of utilizing the MLS for marketing a listing to the broadest possible audience. It should not be used as a guarantee of future financial gains.